New ALFAPARF Milano That’s It for Cool Blondes Shampoo and Mask

Alfaparf This Works Haircare review Alfapar This Works Purple Shampoo I haven’t had my highlights done since September, my roots aren’t even roots anymore but resemble a dodgy diy ombre. It was a mixture of laziness, trying to save money and then later on, just being too pregnant to leave the home and sit on a chair for four hours waiting for the bleach to develop. The good part is that my hair became softer and seemed to grow faster. I figured that if im not bleaching my hair, i could at least pack as much moisture as i could and properly condition after every wash.

My only saving grace in terms of keeping my color bright were purple shampoos: they managed to keep my blonde on the cool side, banish the yellow tones and give me that much desired shine. See my other blonde hair favorites here.

Every other wash i try to do a color refresh and now i have been trialing out the new Alfaparf Milano That’s It Shampoo and Mask for Cool Blondes. This is a professional affordable hair care range – €12.95 for the shampoo and €14.95 for the mask, available in salons and online.

Alfaparf Milano That’s It products contain light-reflecting pearl particles that diffuse light from all directions, giving an infinite amount of tones and incredible shine. Ceramide delivers strength and nourishment to the hair fiber to keep it compact and uniform and phyto-keratin – due to its incredibly similar structure to hair which acts from within the fiber giving a healthy and vibrant appearance.


The Blonde Ambition Shampoo is pigmented just as i like it, neutralizes the yellow undertones in a flash and is gentle on my scalp. There is something in the violet pigment that can dry out my scalp and cause flakiness, so im happy to report that it hasn’t happened with Alfaparf.

What really impressed me however, was the Blonde Parade Mask. Suitable for warm or cool blondes, this mask left my hair so silky and nourished like never before. It smells absolutely delicious and i was surprised to see how conditioned my hair felt after only 3 minutes of treatment. If i was to get one thing from the range, it would be this mask.

Have you tried ALFAPARF products before?

PR Sample. ALFAPARF haircare products available in selected salons and online.

Follow Me On Bloglovin



    • Andreea
      February 22, 2016 / 11:46 am

      Im absolutely dying to get my hair done, had a brief thought to grow out my natural color but i would be looking less beauty blogger and more homeless.

  1. Edel
    February 22, 2016 / 11:39 am

    These sound fab. I’m always using purple shampoos as well – Shu Uemura’s Colour Lustre is my all time favourite. Also love Bleach purple shampoo as a less expensive version!

    • Andreea
      February 22, 2016 / 11:45 am

      Yes, Bleach London are my favorite highstreet products too! Specially when they are 3 for 2 in Boots :).

    • Andreea
      May 30, 2016 / 3:49 pm

      Loving the hair mask the most! Super shiny, soft hair :).

  2. Elizabeth O Donovan
    May 10, 2016 / 4:53 pm

    Someone gave me a present of that’s it alfaparf grey pride shampoo. I have highlights and low lights but not grey. would the grey pride make my hair more ash . I don’t want that I hate the greyish/ash colour . The lady in thye hair salon told my friend that it would be fine for my hair!

    • Andreea
      May 30, 2016 / 3:48 pm

      You don’t need to have grey highlights, it will just counteract the brassiness that highlighted blonde hair can get. It will give you an ashier, cooler tone.

  3. Constanza Bernal
    May 30, 2016 / 3:36 pm

    do you know where I can buy it online?? I cant find it anywhere!! 🙁

  4. Julie
    July 24, 2016 / 9:29 pm

    I got my hair coloured White have been using the thats it shampoo but hair has gone purple in places why

Leave a Reply

Your email address will not be published. Required fields are marked *